ZAG : The #1 Strategy of High-Performance Brands by Marty Neumeier .PDF : ZAG : The #1 Strategy of High-Performance Brands Marty Neumeier

Drag to rearrange sections
HTML/Embedded Content

xigydknscjsndsux - Read and download Marty Neumeier's book ZAG : The #1 Strategy of High-Performance Brands in PDF, EPub, Mobi, Kindle online. Book ZAG : The #1 Strategy of High-Performance Brands by Marty Neumeier

ZAG : The #1 Strategy of High-Performance Brands
by Marty Neumeier

ZAG : The #1 Strategy of High-Performance Brands Marty Neumeier pdf
ZAG : The #1 Strategy of High-Performance Brands Marty Neumeier pdf

Summary: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand - how to turn your brand's "onliness" into a "trueline" to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to "stretch" your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. show more

See other books similar to ZAG : The #1 Strategy of High-Performance Brands by Marty Neumeier pdf:

The Brand Gap, The Brand Flip, Creative Strategy and the Business of Design, Start With Why, influence, The Compound Effect, Building A Story Brand, Designing Brand Identity, Show Your Work!, Bigger Than This, 7 Strategies For Wealth And Happiness, Positioning: The Battle for Your Mind, Value Proposition Design, Brand Thinking and Other Noble Pursuits, Rework, Blue Ocean Strategy, Expanded Edition, Grid Systems in Graphic Design, Thoughts on Design, Identity Designed, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Product details Format Paperback | 192 pages Dimensions 137 x 203 x 13mm | 314g Publication date 20 Sep 2006 Publisher Pearson Education (US) Imprint New Riders Publishing Publication City/Country Berkeley, CA, United States Language English ISBN10 0321426770 ISBN13 9780321426772 Bestsellers rank 9,394

This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Students and instructors will have computer access to problems and drawings in the student text, related workbook and a Student Tutorial CD-ROM. For undergraduate/graduate courses in Contemporary Art, Art Criticism, and Art History; also appropriate for studio courses. It discusses security from the perspective of "hackers" (i.e., technology issues and defenses) and "lawyers" (i.e., legal issues and defenses). This introduction explores both the hows and whys of the practices of public policy. Only then will they learn to appreciate art as the most tangible creation of the human imagination. Student-friendly, it facilitates learning with helpful pedagogical features, ranging from 'Key Topics/Themes' summarizing crucial information at the head of each chapter to an extensive glossary of essential terms at the end of the book. ZAG : The #1 Strategy of High-Performance Brands by Marty Neumeier This is the first groundwater hydrology book composed entirely of genuine, applied problems that cover the range of concepts addressed in most groundwater hydrology courses. For those who have had at least one year of beginning Greek. Learning and Your Life" is the only first-year experience text created specifically for the non-residential, commuter student and campus. In the tradition of the famous Users' Guides to the Medical Literature, The Jama series "Rational Clinical Examination" was created to bring the principles of evidence-based medicine to the diagnostic process. Chang's concise-but-thorough approach will appeal to efficiency-minded instructors and value-conscious students. By offering practical ideas for revealing the meaning and relevance of art to humanity, this text helps art students become effective art teachers. Also other file formats may be included in this archive: pdf, epub, fb2, mobi

html    
Drag to rearrange sections
Rich Text Content
rich_text    

Page Comments