The Professional Product Owner : Leveraging Scrum as a Competitive Advantage by Don McGreal .PDF : The Professional Product Owner : Leveraging Scrum as a Competitive Advantage Don McGreal

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hepbnjpyzsiacses - Read and download Don McGreal's book The Professional Product Owner : Leveraging Scrum as a Competitive Advantage in PDF, EPub, Mobi, Kindle online. Book The Professional Product Owner : Leveraging Scrum as a Competitive Advantage by Don McGreal

The Professional Product Owner : Leveraging Scrum as a Competitive Advantage
by Don McGreal

The Professional Product Owner : Leveraging Scrum as a Competitive Advantage Don McGreal pdf
The Professional Product Owner : Leveraging Scrum as a Competitive Advantage Don McGreal pdf

Summary: Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value. show more

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Product details Format Paperback | 384 pages Dimensions 180 x 230 x 20mm | 604g Publication date 28 Jun 2018 Publisher Pearson Education (US) Imprint Addison-Wesley Educational Publishers Inc Publication City/Country New Jersey, United States Language English ISBN10 0134686470 ISBN13 9780134686479 Bestsellers rank 72,162

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