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mxynozqthgsxtbfp - Read and download Philip T. Kotler's book Marketing for Hospitality and Tourism, Global Edition in PDF, EPub, Mobi, Kindle online. Book Marketing for Hospitality and Tourism, Global Edition by Philip T. Kotler

Marketing for Hospitality and Tourism, Global Edition
by Philip T. Kotler

Marketing for Hospitality and Tourism, Global Edition Philip T. Kotler pdf
Marketing for Hospitality and Tourism, Global Edition Philip T. Kotler pdf

Summary: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. show more

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Product details Format Paperback | 688 pages Dimensions 216 x 273 x 24mm | 1,340g Publication date 08 Sep 2016 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Language English Edition Statement 7th edition ISBN10 1292156155 ISBN13 9781292156156 Bestsellers rank 285,759

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